Fanta has evolved through various logos and can designs, with its 2023 redesign receiving mixed reactions. To appeal to a broader audience beyond just younger consumers, I created a fresh, modern look that balances simplicity with vibrancy. This new design maintains Fanta’s playful energy while feeling more refined for adults as well. Additionally, I introduced two new flavors—Razz and Berry—offering a perfect blend of sweetness and tartness. These flavors not only complement each other but also bring an exciting twist to Fanta’s lineup, making it more appealing to a wider demographic.